Five reasons to like LinkedIn endorsements – why it’s good to endorse your colleagues
Hel Reynolds
Author of this post
Hel is social media trainer and boss of Comms Creatives.
She has been working in comms since 2005, and has been brushing up her expertise in social media for brands since the good old days of MySpace.
She also draws the Comms Cartoons, and is usually attached to a mug of coffee.
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Thanks for the mention Helen, love the post as well as the discussion! You’re spot on with the difference in a recommendation and endorsement comparison – they both require different levels of effort and suit different levels of… well… endorsement 🙂
Thanks Jay for joining in and sharing your words of wisdom 🙂
Huge agreement with the exception of Kitten War, I’m afraid… Genuinely endorsing & recommending people without expectation of reward is rewarding in itself. Making that process easy has merit but making it into a “game” is perhaps why we see/hear so many random endorsements on LinkedIn…
So my question is, has making it easy to endorse on LinkedIn damaged the reputation of LinkedIn Endorsements?
BTW you might also like this ‘sparky’ little blog debate on endorsements kicked off by @aliinsona here…
http://jtdots.wordpress.com/2012/10/17/damned-by-feint-praise/
Glad you liked my post on honest endorsements. (http://cadince.com/if-linkedin-endorsements-were-honest/). Nobody has endorsed me for comedy yet though, I’m still waiting.
I do agree with your comments about endorsements having some value, but I think they’re a symptom of trying to solicit engagement from people in our ADHD world. It is so much easier to ask for a 1 second “click” on an endorsement than to get people to write a proper recommendation. LinkedIn even makes it so easy as to “suggest” endorsements for you and offers the further time saving feature of an “endorse all” button so as to save you from having to click more than once.
Very interesting post. Haven’t got into using Linked-In as a project yet, but it’s certainly something we’re looking into and may be something we take on depending on feedback from our information service survey. Thanks for the thought-provoking read!